Summer in Alaska means one thing: visitors. Lots of them.
According to the Alaska Travel Industry Association’s 2023-24 annual report, visitors to Alaska generated $5.6 billion in total economic output, $3.9 billion in direct visitor spending to Alaska businesses, and supported over 48,000 jobs. That’s a massive opportunity for small businesses, especially those ready to welcome the surge.
Cruise ships, RVs, tour buses, floatplanes; you name it, they’re coming. And whether you run a coffee stand, charter boat, boutique, or B&B, tourism can bring a serious boost to your business.
The key? Being ready before the crowds roll in. Here’s what that looks like in different parts of the state:
Southeast Alaska: Cruise Ships & Storytelling
Cruise season is here, and the docks are already buzzing. Visitors are looking for cool gifts, local eats, and a slice of real Alaska.
How to get ready:
- Be ready for crowds, especially when ships are in.
- Make checkout fast (card readers, tap-to-pay).
- Partner with tour guides and shuttle drivers.
- Share your story—people love knowing where things come from.
- Show you’re local with a FREE BuyAlaska window cling! If you’re not already, just become a BuyAlaska member – and pay for shipping.
Southcentral: Anchorage to the Kenai Peninsula
Anchorage is a hub, and everywhere from Mat-Su to the Peninsula is full of adventure seekers. Think road trips, fishing trips, and family fun.
How to get ready:
- Keep your Google listing updated (hours, location, photos).
- Be flexible with hours; tourists might not stick to a 9–5.
- Offer online booking if you do tours or rentals.
- Plan for events and festivals – can you join as a vendor?
Interior: RVs, Rails, and Roadtrippers
Visitors here are often traveling by car, camper, or train, and they’re looking for real experiences, friendly faces, and local flavor.
How to get ready:
- Use clear roadside signs and banners.
- Tell your story! People love hearing about homesteads and aurora chasing.
- Join local networks so visitor centers can send folks your way.
- Offer clean bathrooms and picnic spots if you can – huge bonus!
Southwest & Western Alaska: Remote, Real, and Worth It
Tourists here aren’t stumbling in by accident. They’re here to fish, birdwatch, explore local culture, or work a seasonal job – and they want a deeper experience.
How to get ready:
- Work with tour operators, they’re a great referral source
- Think about what makes you unique and tell that story.
- Make it easy to buy or book ahead if your town has limited services.
- Offer something unexpected—snacks, souvenirs, or a friendly welcome.
Northern Alaska: Arctic Dreams
Northern Alaska is high on many travelers’ bucket lists. Whether they’re coming for the midnight sun, polar bears, or culture, visitors here are curious and respectful.
How to get ready:
- Let people know what to expect—weather, gear, travel tips.
- Connect with others in town to create simple packages or walking tours.
- Focus on hospitality—every visitor you meet goes home with a story.
Let’s Make This a Great Season
The Alaska SBDC is here to help. Whether you need help hiring, marketing, updating your prices, or just making a game plan, our advisors are free and ready to talk.
Tourism is one of Alaska’s biggest economic drivers. Let’s make the most of it!
Find your local SBDC center or book a session at aksbdc.org