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June 12, 2017 in Articles
If you have ever searched for a business on the internet, chances are, you have come across Google Places. With Google Places, local businesses are among the first results of your search query, assuming you have location services enabled on your mobile device. This provides a decisive edge to savvy business owners who go through … Continue reading "The Importance of Local Search Optimization" More
February 22, 2017 in Articles
“Due Diligence”……the most critical period during a business purchase is also the perfect time to call the Alaska Small Business Development Center. When entering the phase of due diligence, a business owner turns over all balance sheets, income statements, and business tax returns to a potential buyer. It is during this time when the … Continue reading "Considering Purchasing an Existing Business?" More
January 22, 2017 in Articles
With the growing number of social media platforms, it can be tempting to set up an account on each and every one to increase your web presence. However, it is important to make sure you have the time and resources needed to keep each of your accounts up to date. As a business owner- ask … Continue reading "Your Social Strategy: Answer these Questions Before Creating a Business Page!" More
December 22, 2016 in Articles
Benchmarking is the process of evaluating or checking (something) by comparison with a standard. As a business owner there are many items that you could consider benchmarking but if you know and can focus on the key performance areas that are important to your business there will be a higher return for your efforts. If … Continue reading "The Great Reveal: How Benchmarking can Help You Manage Your Business" More
November 21, 2016 in Articles
Financial ratios are important, but often overlooked by small business owners. When accurate figures are applied, these calculations are useful to determine a firm’s performance and financial situation. Comparing financial ratios with industry benchmarks can be critical in identifying areas of strength and weakness. In some instances, ratio analysis can even predict future bankruptcy. This … Continue reading "The Top 10 Financial Ratios for Business Owners" More
October 22, 2016 in Articles
The morning starts like any other. You woke up late, got a ticket on the way to work, and your favorite parking spot was taken by that one coworker you can’t stand. You arrive at work only to find there’s no coffee, and that customer that cussed you out yesterday is back for another round. … Continue reading "Passion, The Key to Successful Entrepreneurship" More
September 22, 2016 in Articles
Do you ever question why some social media posts go viral while other – nearly identical posts- play to crickets? The answer is often Influencers. Influencers are individuals who have the power to affect the purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. On social media sites, Influencers … Continue reading "Using Influencers In Your Marketing Mix" More
August 22, 2016 in Articles
Quickly Learn How to Optimize Your Search Engine Rankings Search engine optimization (SEO) is one of those overwhelming topics that many small businesses don’t know how to approach. SEO is critical to the success of your business, though, and as such is something that NEEDS to be approached. Where do you start? CONTENT- There is … Continue reading "The Down and Dirty on SEO" More
August 1, 2016 in Articles
Like many other women my age, I grew up spending Thursday nights with the Gilmore Girls and Friday morning bus rides discussing the episodes with my friends. This was before live tweeting- or Twitter for that matter (does that mean I’m old?). Little did I know my obsessive re-watching of each and every episode was … Continue reading "What Gilmore Girls taught me about Small Business" More
July 1, 2016 in Articles
The easiest way to know you have an angry customer? Check your business’s Facebook page. Chances are someone has posted to your page to express their dissatisfaction. In fact, Forbes reports that 67% of consumers have used a brand’s social media presence to get a customer service response. Customers are learning that one of the … Continue reading "The Growing Importance of Facebook as a Customer Service Tool" More
