The Importance of Local Search Optimization

If you have ever searched for a business on the internet, chances are, you have come across Google Places. With Google Places, local businesses are among the first results of your search query, assuming you have location services enabled on your mobile device. This provides a decisive edge to savvy business owners who go through … Continue reading "The Importance of Local Search Optimization" More

Considering Purchasing an Existing Business?

  “Due Diligence”……the most critical period during a business purchase is also the perfect time to call the Alaska Small Business Development Center. When entering the phase of due diligence, a business owner turns over all balance sheets, income statements, and business tax returns to a potential buyer.  It is during this time when the … Continue reading "Considering Purchasing an Existing Business?" More

Your Social Strategy: Answer these Questions Before Creating a Business Page!

With the growing number of social media platforms, it can be tempting to set up an account on each and every one to increase your web presence. However, it is important to make sure you have the time and resources needed to keep each of your accounts up to date. As a business owner- ask … Continue reading "Your Social Strategy: Answer these Questions Before Creating a Business Page!" More

The Great Reveal: How Benchmarking can Help You Manage Your Business

Benchmarking is the process of evaluating or checking (something) by comparison with a standard. As a business owner there are many items that you could consider benchmarking but if you know and can focus on the key performance areas that are important to your business there will be a higher return for your efforts. If … Continue reading "The Great Reveal: How Benchmarking can Help You Manage Your Business" More

The Top 10 Financial Ratios for Business Owners

Financial ratios are important, but often overlooked by small business owners.  When accurate figures are applied, these calculations are useful to determine a firm’s performance and financial situation.  Comparing financial ratios with industry benchmarks can be critical in identifying areas of strength and weakness.  In some instances, ratio analysis can even predict future bankruptcy.  This … Continue reading "The Top 10 Financial Ratios for Business Owners" More

Passion, The Key to Successful Entrepreneurship

The morning starts like any other. You woke up late, got a ticket on the way to work, and your favorite parking spot was taken by that one coworker you can’t stand.  You arrive at work only to find there’s no coffee, and that customer that cussed you out yesterday is back for another round.  … Continue reading "Passion, The Key to Successful Entrepreneurship" More

Using Influencers In Your Marketing Mix

Do you ever question why some social media posts go viral while other – nearly identical posts- play to crickets? The answer is often Influencers. Influencers are individuals who have the power to affect the purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. On social media sites, Influencers … Continue reading "Using Influencers In Your Marketing Mix" More

What Gilmore Girls taught me about Small Business

Like many other women my age, I grew up spending Thursday nights with the Gilmore Girls and Friday morning bus rides discussing the episodes with my friends. This was before live tweeting- or Twitter for that matter (does that mean I’m old?). Little did I know my obsessive re-watching of each and every episode was … Continue reading "What Gilmore Girls taught me about Small Business" More

The Growing Importance of Facebook as a Customer Service Tool

The easiest way to know you have an angry customer? Check your business’s Facebook page. Chances are someone has posted to your page to express their dissatisfaction. In fact, Forbes reports that 67% of consumers have used a brand’s social media presence to get a customer service response. Customers are learning that one of the … Continue reading "The Growing Importance of Facebook as a Customer Service Tool" More