As we enter a new year, it’s the perfect time for Alaska’s small business owners to refresh their marketing strategies and set the tone for a successful year! Whether you’re looking to attract new customers, build stronger relationships with your existing audience, or make better use of the latest digital tools, there’s no better time to get started.
Here are some tips, tricks, and best practices to help you elevate your marketing game in 2025:
1. Set Clear Goals
Define what success looks like for your business in 2025. Whether it’s increasing sales by a certain percentage, launching a new product, or improving customer engagement, having specific, measurable goals will guide your marketing efforts.
2. Refresh Your Branding
The New Year is an excellent time to revisit your branding. Update your logo, website, or social media graphics if they feel outdated. Ensure your messaging reflects your business’s mission and values.
3. Leverage Social Media Trends
Social media platforms are constantly evolving. Stay ahead by using trending formats like short videos, carousels, and interactive stories. Engage with your audience by encouraging them to share their experiences with your products or services.
- Utilize TikTok for short, engaging videos showcasing the beauty of our state and how your product/service enhances the local experience.
- Run targeted Facebook ads to reach specific demographics within Alaska, such as outdoor enthusiasts or families.
- Implement Instagram Reels to highlight the unique aspects of your business and the Alaskan landscape.
- Access our NEW Smart Marketing with AI: Part 2 of The “Empowering Small Businesses with AI” Series workshop to take your marketing to the next level.
4. Embrace Email Marketing
Email remains one of the most cost-effective marketing tools. Start the year with a fresh email campaign that offers exclusive deals or highlights your goals for 2025. Personalization and segmentation can help you reach the right audience with the right message.
5. Invest in Local SEO
Make sure your business appears in local searches by updating your Google Business Profile. Encourage satisfied customers to leave reviews and use keywords specific to Alaska and your local area in your website content.
- Claim and optimize your Google Business Profile, ensuring accurate business hours, photos, and service descriptions.
- Encourage customer reviews on Google, Yelp, and other relevant platforms.
- Partner with local influencers or bloggers to create content that mentions your business and uses relevant local keywords
6. Create Valuable Content
Content marketing can help establish your business as an authority in your field. Share blog posts, how-to guides, or videos that provide value to your audience. For example, a local bakery might share recipes featuring regional ingredients.
- A fishing guide service could create blog posts about the best fishing spots in different Alaskan regions.
- A tourism company could produce videos showcasing the Northern Lights or wildlife viewing opportunities.
- A restaurant could share recipes featuring locally sourced Alaskan ingredients and business partnerships.
7. Track Your Progress
Use tools like Google Analytics or social media insights to monitor your campaigns. Regularly evaluate what works and adjust your strategy to maximize your ROI.
As you implement these tips, remember that the Alaska SBDC is here to support you. From personalized advising to workshops and resources, we’re dedicated to helping you achieve your business goals in 2025!