Alaska Small Business Development Center

The Good Dog: Behavioral Consulting, LLC

Run by Kate and Ellis Gugel, The Good Dog is a family-run dog training business serving pet-owners from Wasilla to Anchorage. Kate has a Bachelor of Arts in Psychology with an emphasis on learning and behavior and Ellis has a Bachelor of Science in Canine Studies with an emphasis on behavior.

The Good Dog was created to provide pet-owners with dog behavioral education and positive training skills for long-term success. By understanding and addressing the dog’s motivators and emotional experiences, The Good Dog empowers families with real-world and simple techniques to create a calm environment for both the dog and pet-owners.

Additionally, the Good Dog has a method to work with every kind of client including group socialization classes, phone consultations, group training, and private hourly training. There’s a solution for every pet-family with Ellis’ informative methods.

Further, the Good Dog offers AKC Canine Good Citizen Certification training and the test for pet-owners to utilize.

Alaska SBDC State Director, Julie Nolen, reflected on working with Ellis and shared that when he talks about what he does, it is clear that he is passionate about his work. “I’ve worked with Ellis for a couple of years now. He first came to me looking to buy a building to house his business for dog training. Then, he looked into buying an existing business (boarding and training). And, now he has finally settled into a really sweet spot of offering one-on-one training on-site with the owners. He also offers group hikes in the summertime!”

For education, empowerment, and solutions to your dog’s behavior, learn more about The Good Dogs’ consulting services at and on Facebook.