Alaska Small Business Development Center

Ropes Fitness, LLC

Now Open in Fairbanks: Ropes Fitness, LLC

Ropes Fitness, LLC is a fitness boot camp and personal training business. Priced affordably and conveniently located inside the RED Strength gym, there is both space and equipment for a variety of exercises. 

Combined with her love of training, owner Jannah Denham was inspired to start her own business after seeing and feeling results after a summer of boot camp. She brings more than ten years of personal training and group fitness experience to the mat.

As a mother of four children and working full-time, the ability to take her passion and dream from her garage and turn it into a successful entrepreneurial endeavor in the heart of Fairbanks has been rewarding, to say the least. As the only trainer for one of the largest gyms in Fairbanks, she is working hard to serve her community through fitness and enjoys training a diverse demographic with varying personal and physical goals.

In taking her ideas and making them a reality, Jannah shared, “The Alaska SBDC and Alexis Amstutz took my dream of going into business for myself and showed me step-by-step how to make it a reality. I had so many questions and scattered thoughts about how to get Ropes Fitness started. Alexis has taken the time to organize my thoughts and intentions into active steps I have taken to get my business up and running. She has been very supportive and available throughout the entire process and continues to check in on me still. I cannot say enough about how helpful the Alaska SBDC and Alexis have been to me.”

When asked about her takeaways during start-up, Jannah shared, “one key lesson I have learned along the way is to not feel like I have to have everything figured out before I can get started. I hesitated for several years trying to find out information on my own. My approach has been: I’ll figure out everything first, then I’ll start. If I could go back and talk to my past self, I would encourage myself to get started and THEN figure things out as I go.”

What is next? With virtual class options coming together and plans for expansion in the works, the main goal is to expand classes to the North Pole community as well. For a strong start to your day, connect with Ropes Fitness at, and on Facebook!