From Local Idea to Southcentral Alaska Transportation Service
Red Eye Rides was born from a simple but important need: reliable late-night transportation for Seward. What started as a local solution has since expanded into a trusted transportation service, reaching communities across the Kenai Peninsula. Founded by Natalie Norris in 2022, the company has built its reputation on dependable service, local ownership, and a genuine commitment to the people and places it serves. 
Like many successful small businesses, Red Eye Rides’ growth did not happen overnight. Over the years, the company faced several major milestones that required strategic planning, access to capital, and informed decision-making. From obtaining its initial startup funding to successfully navigating ownership transitions and organizational restructuring, each stage of the company’s evolution brought both challenges and opportunities that ultimately strengthened its foundation for sustainable growth and long-term financial success. Throughout this journey, Alaska SBDC Seward Business Advisor Kelly Ann Cavaretta served as a consistent resource and trusted advisor, providing guidance and support at every step.
The partnership began with assistance in securing the company’s first startup loan, helping turn an idea into a functioning business. As Red Eye Rides evolved, KellyAnn continued to guide the business through ownership transitions, organizational restructuring, and strategic planning. “With the right guidance and cheerleading, great things are made!” said Natalie Norris, Owner of Red Eye Rides. Most recently, SBDC helped Natalie secure growth capital, enabling the company to expand and modernize its fleet, ensuring customers have access to safe, dependable transportation year-round.
Today, Red Eye Rides continues to thrive as a locally owned transportation provider serving residents and visitors throughout the Kenai Peninsula to and from Anchorage. The company takes pride in offering personalized service from people who live, work, and raise their families in the communities they serve. A recent highlight was the purchase of a new 2026 all-wheel-drive vehicle, an investment that improves reliability and safety during Alaska’s demanding winter conditions while positioning the company for continued growth.
From startup financing and ownership transitions to corporate restructuring and fleet expansion, Red Eye Rides has steadily built a stronger, more resilient business. The company’s journey demonstrates how determination, adaptability, and the right support can transform a local idea into a lasting success. Red Eye Rides’ story reflects the power of long-term business advising and strategic support. Through every stage of the company’s development, Alaska SBDC has been proud to stand alongside Natalie, helping her navigate key decisions, access critical capital, and continue growing a business that keeps the Kenai Peninsula connected.
To learn more, check our Red Eye Rides on Facebook https://www.facebook.com/RedEyeRides/ or book your next late-night ride by calling 907-769-1818 or visiting their website at https://akredeyerides.com/.
