Jessica and Josh Bennett founded Sound Reinforcement Specialists (SRS) in 2006 with the goal of bringing technical knowledge, high-end equipment and excellent service together to serve the Fairbanks community. While they stayed up to date with the latest trends in sound quality and tech, the competitive landscape changed slowly around them. After a decade in business, the Bennetts realized that their local competition had increased and they needed to update their strategic plan so they could continue to capture their share of the market and maintain the financial success they had experienced early on. Read on…