Developing a Marketing/Sales Strategy (SBIR)

This class was originally developed to support SBIR Phase 0 applicants but it is not specific to those clients; the information is applicable to all businesses.

Your marketing strategy frames the big picture.  This 50-minute recorded webinar will explain:

• building a marketing strategy
• the marketscape or market conditions
• competition
• value proposition
• how to build credibility
• web presence
• measuring success
• sales process
• sales funnel
• sales model
• sales channel – Direct/Indirect
• measuring sales results

And hang on for the Q&A at the end for some interesting questions that were asked during the recording of the class.

Presented by: Ed Kase – Senior Consultant, Foresight Science & Technology