Your Social Strategy: Answer these Questions Before Creating a Business Page!

With the growing number of social media platforms, it can be tempting to set up an account on each and every one to increase your web presence. However, it is important to make sure you have the time and resources needed to keep each of your accounts up to date. As a business owner- ask … Continue reading "Your Social Strategy: Answer these Questions Before Creating a Business Page!" More

Using Influencers In Your Marketing Mix

Do you ever question why some social media posts go viral while other – nearly identical posts- play to crickets? The answer is often Influencers. Influencers are individuals who have the power to affect the purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. On social media sites, Influencers … Continue reading "Using Influencers In Your Marketing Mix" More

The Growing Importance of Facebook as a Customer Service Tool

The easiest way to know you have an angry customer? Check your business’s Facebook page. Chances are someone has posted to your page to express their dissatisfaction. In fact, Forbes reports that 67% of consumers have used a brand’s social media presence to get a customer service response. Customers are learning that one of the … Continue reading "The Growing Importance of Facebook as a Customer Service Tool" More

5 Money Saving Tools For Your Business

Small business owners know how important it is to preserve their capital. With the market moving as fast as it is and with new opportunities and new products being introduced on an accelerated schedule, having a steady operating budget remains a crucial element of any company’s growth strategy. This puts money-saving strategies at the top … Continue reading "5 Money Saving Tools For Your Business" More

Why You Should Be Changing Your Facebook Business Page Strategy

F8 2016:: Sneak Peak for Alaska’s Small Businesses F8, a 2-day conference powered by Facebook, is a yearly event where Facebook announces recent changes to their platform and what their future direction is. Although the audience is app developers, small business owners should be paying attention to what came out of this year’s summit. Virtual … Continue reading "Why You Should Be Changing Your Facebook Business Page Strategy" More

I just met you, and this is crazy, but here’s my business card, so call me maybe.

I just met you, and this is crazy, but here’s my business card, so call me maybe How to give an effective elevator pitch Although elevator rides can seem like they take forever, especially for people not fond of small spaces or awkward social interactions, most elevator rides in Anchorage will only take you 30 … Continue reading "I just met you, and this is crazy, but here’s my business card, so call me maybe." More

Shop Small Today!

It’s Shop Small Saturday and we can’t wait to see where you take your #ShopSmall Selfie! Learn more about participating businesses and how you can win some Buy Alaska Swag here. More

What You Should Know About Facebook Videos

Recently, a Youtube video went viral entitled “How Facebook is stealing Billions of Views“. This particularly matters for businesses who make money by posting videos online but it also has some valuable information to small business owners who use social media as a marketing tool. Below is some condensed info about Facebook and their video … Continue reading "What You Should Know About Facebook Videos" More

Small Business Saturday

BuyAlaska and Alaska SBDC are sponsoring the #ShopSmallSelfie event this year as part of Small Business Saturday! Customers who shop at  participating small businesses will have the chance to win some Buy Alaska swag by taking a photo and using the tags #ShopSmallSelfie and #BuyAlaska on Facebook, Twitter and Instagram. Want your business included on … Continue reading "Small Business Saturday" More