Alaska Small Business Development Center

Desire Wellness

Bridging Health Gaps and Igniting Wellness Innovation in Alaska and Beyond

The Desire Wellness story is one of innovation, resilience, and a profound commitment to revolutionizing healthcare access in Alaska and beyond.

Desire WellnessFounded by Dr. Marty Sanchez in 2020, Desire Wellness arose from a recognition of the alarming healthcare disparities in Alaska, with many residents unable to access crucial physical therapy and preventative exercise services. Driven by a passion for bridging these gaps, Dr. Marty and his team worked tirelessly to create a business that could make an immediate impact on the health and wellbeing of Alaskans.

Their expert team has developed a comprehensive online program for physical therapeutic exercises, specifically designed to suit the needs of individuals with known orthopedic and age-related conditions, as well as for preventive purposes. The team takes great pride in pioneering preventive exercise medicine. Their ground-breaking online program, that can be executed at home, serves as an affordable and convenient alternative to in-person physical therapy sessions or gym memberships.

On the business-to-business (B2B) front, they are delving into ergonomic training to minimize workplace accidents and persistent physical issues, aligning with their ambition to comply with OSHA standards. Furthermore, in response to growing B2B demands, they have commenced the delivery of mental health support services. Recognizing the deep-seated impact of COVID and work-related disabilities on mental health, they now provide individuals with resources to cope with symptoms of depression and other mental health conditions.

Desire WellnessDesire WellnessCurrently, exciting plans are underway for Desire Wellness. They have developed a state-of-the-art Workplace Wellness platform, accessible via an app, that integrates with various fitness tracking systems.

This platform is expected to be offered in over 100 languages within a year, and includes a myriad of evidence-based, research-backed content developed by their team of medical experts. Moreover, they are in the process of partnering with governing bodies to allow healthcare providers to fulfill their continuing education requirements through their programs.

Their success story wouldn’t be complete without the support of the Alaska Small Business Development Center (SBDC) and their Business Advisor, Anchorage Center Director, Carlos Machuca. Carlos has been a significant guide on their journey, instrumental in both their growth and expansion.

From securing a $50,000 loan to boost their marketing initiatives to advising a strategic pivot from business-to-customer (B2C) to business-to-business (B2B) sales, Carlos’s insights have broadened Desire Wellness’s outreach and amplified their ability to improve wellness on a larger scale.

Carlos also assisted in crafting an impactful “Elevator Pitch” for the business and training Dr. Marty in a consultative sales approach, fostering productive conversations with potential B2B clients.

Key strategic advice, such as analyzing Desire Wellness’s per hour rate based on their operational strategy, and demonstrating the leverage and profitability of an online strategy, further equipped the company to optimize operations.

Carlos further showcased how to use return on investment (ROI) to appeal to B2B clients, bolstering their sales strategy by emphasizing the financial value of their services. Through continued consultations, Desire Wellness progresses towards their business goals, supported by Carlos and the Alaska SBDC’s invaluable insights.

Desire WellnessDesire Wellness

The journey of Desire Wellness serves as a testament to the transformative power of innovation, unrelenting dedication, and a lucid vision. Dr. Marty and his team at Desire Wellness are committed to redefining health and wellness services, making a significant impact not just in Alaska, but across the United States.

Find out more about Desire Wellness and their services at or follow them on their social media platforms on Facebook, Instagram, and YouTube to join them in their mission to revolutionize accessible healthcare.