Strong Financial Tools Lead to Job Growth for Midnight Sun Home Care
Kevin Turkington is the perfect example of a small business owner who consistently “does it right”. Kevin established Midnight Sun Home Care in 2002 and has never stopped keeping an eye on the company’s financial measures, market penetration and where the home care industry was headed. The business has stood the test of time and has remained resilient throughout several of the major challenges our economy has faced. His attention to detail not only helps him in his business operations, but in hiring and training the best employees to assist his clients who need around the clock care and compassion.
Midnight Sun Home Care offers a full continuum of home care services for senior and vulnerable adults ensuring their quality of life by helping them remain safely independent in their own homes for as long as possible. Their employees are available whenever their clients call and are certified personal assistants. Moreover, they have improved processes throughout the years to include state of the art accountability systems and monitoring staff members.
Owning a business with such an extreme responsibility of care for so many people means making an extra effort to carve out time to maintain the health of it’s operations as well. Kevin has met with several SBDC business advisors throughout the years to work on financial projections and set goals for the business. Most recently, Kevin met with Anchorage Center Director Lynn Klassert to obtain and analyze industry research which the SBDC is able to provide through our resources IBISWorld and SBDCNet.
“The SBDC has helped our business in several ways. First and foremost is through the friendly, competent and knowledgeable staff and counselors,” said Kevin. “I had the opportunity to work with three different counselors over the years, all of which were helpful in guiding and encouraging through several challenging times.”
In conjunction with one-on-one advising sessions with our Business Advisors, Kevin also benefitted greatly from the SBDC’s most popular financial course, Profit Mastery as an attendee in 2012. The course takes clients step by step through the financial statements of their business and teaches them how to interpret them to make better overall business decisions. Kevin utilized the tools from the class as a litmus test against his own forecasting for his growing business. Four years later, Midnight Sun Home Care continues to grow steadily, employing over 75 Alaskans part-time; a 25 job increase from just two years ago.
Additionally, Kevin was accepted into the Goldman Sachs 10,000 Small Business Growth Opportunity Plan scholarship program with the help of his SBDC Business Advisor. The Goldman Sachs program, hosted through Babson College, brings business owners from all over the United States together for a concentrated and in-depth course specifically created for small businesses looking to grow effectively. This single venue helped Kevin step out from the minutiae of day-to-day operations and look at the bigger picture for his business strategy.
Midnight Sun Home Care is an excellent option for Anchorage and Mat-Su Valley families who are looking to keep their Senior members at home when they need a little extra help. Learn more about the business here and follow them on Facebook for tips on how to increase your family member’s quality of life, effectively give them the care they need and more.
