If you run a business in Alaska, you already know that trust is essential.
In a state where communities are tight-knit, and word travels fast, your reputation can open doors or close them just as quickly. Whether you’re serving customers in person, online, or across regions, people want to know who they’re working with and that they can count on you.
That’s why conversations about growth often circle back to a simple question: How do customers know they can trust my business?
Trust Looks Different for Every Business
For some businesses, trust is built through years of relationships and repeat customers. For others, especially those newer to a market or expanding into new ones, it can take more intentional signaling.
That might look like:
- Strong online reviews and a consistent presence
- Clear policies and communication
- Professional branding and customer experience
- Third-party verification, BBB accreditation
There’s no single path to build trust. That’s why having options is important.
Alaska SBDC + BBB = More Options for Small Businesses
We’re excited to be partnering with the Better Business Bureau (BBB) to expand the set of tools available to Alaska businesses.
“Across one of the most ambitious and entrepreneurial states in the country, the Alaska SBDC is creating real momentum for real people. BBB is proud to support that journey. When SBDC opens the door and a business steps through with BBB’s verified trust, customers notice. That combination is powerful, and Alaska’s business community is better because of it.” – Dale Dixon, BBB Chief Innovation Officer
Through this partnership:
- New workshops and learning opportunities from BBB are on the way
- Alaska SBDC clients can receive a 10% discount on their first year of BBB Accreditation. (For businesses working to grow, it’s a way to make trust visible to customers who don’t know you yet.)
We’ll also be sharing additional small business insights informed by BBB’s work with businesses and consumers. This partnership provides one more way to connect Alaska entrepreneurs with resources that can support credibility, customer confidence, and growth when and where it makes sense.
You can learn more about the BBB, their events, and how to apply for accreditation here.
“The BBB provides trusted, practical tools that help small businesses build credibility, strengthen customer relationships, and grow with confidence. We deeply value our many years of collaboration with the Better Business Bureau, and this partnership builds on that strong foundation. By connecting Alaska SBDC clients to BBB resources and educational opportunities, we are reinforcing our shared commitment to supporting resilient, ethical, and thriving businesses across Alaska.” – Kendra Conroy, Acting State Director
What This Means for You
Not every tool is right for every business.
Our goal is to help you build and communicate trust in a way that fits your customers, your industry, and your stage of growth, using the tools that work best for your business.
Sometimes that means doubling down on relationships. Sometimes it means tightening up systems behind the scenes. And sometimes it means exploring external validation that helps customers feel confident choosing you.
If you’re not sure where to get started, that’s a good place to check in with your business advisor. Schedule a meeting, or if you’re new to SBDC, learn more about our advising services. We are here for every step of your small business journey!