Validating Your Market (SBIR)

Market validation is the process of determining if there’s a need for your product in your target market. Validating your product or business idea can enable you to predict whether people will buy your product/service and whether your business will be profitable.

During this 45-minute On Demand workshop, you will learn:

• what market validation is;
• why market validation is needed;
• when to start market validation;
• how to identify your target customer;
• the market validation process;
• a sample interview questionnaire;
• competition and competitive intelligence; and
• how to analyze your competition.

Presented by: Konstantin Izvolzky, PhD, NPDP, Director of Consulting & Training, Foresight Science & Technology, Inc.

NOTE:  This class was originally developed to support SBIR Phase 0 applicants but it is not specific to those clients; the information is applicable to all businesses.