Alaska Small Business Development Center
Join us on Tuesday, October 8, 2024 from 1:00 pm to 2:00 pm for this packed workshop, “Storytelling for Fun and Profit – Anchorage + Live Webinar,” that will be held In Person in Anchorage and via Live Webinar (accessible statewide)! Our own Anchorage SBDC Business Advisor, Mike Daniels, will walk you through a wide variety of pitches to help promote your small business for success. During this workshop, Mike will also answer your specific questions about developing your own scripts for your specific business needs.
What are the different types of storytelling elements, and how can they be used to effectively promote your specific business?
During this workshop, you will learn:
– storytelling essentials and how to apply them to your brand identity and customer engagement;
– what kinds of stories are useful for small businesses;
– how to script the founding story, customer success stories, product or service evolution, community & social impact stories, behind-the-scenes stories, challenging & overcoming adversity stories, innovation & future vision stories, and collaboration stories;
– how to script your elevator pitch, establish your credibility, demonstrate your understanding of customers’ problems, state your solution to their problem, the benefits of your solution, and script your call to action;
– sharing your script across various platforms including social media, your website, email, newsletters, and traditional advertising;
– how to develop sales scripts, customer service scripts, marketing and promotional video scripts, advertising copies, product demos and tutorials, corporate communication scripts, webinar and seminar scripts, interactive voice response (IVR) scripts, chatbot scripts, public relations (PR) scripts, and onboarding scripts; and
– how Alaska SBDC Business Advisors can further help you with all of these!
The link above will take you to our client portal, where you will be able to register for access to this training video.