Developing Your Website Marketing Strategy – Part 2: Anatomy of Modern Websites

How do you identify and attract the best of your customers?  How do you design the right message for what your website should be saying to achieve this?

In this Part 2 of the “Developing Your Website Marketing Strategy” series, Michael Buzinski breaks down the “Anatomy of Modern Websites.”  First, he reviews the 12 features of a profitable website, and the metrics and key performance indicators (KPI) used to evaluate your website’s performance.

He then does a deep dive into the steps of helping you design what your website should say to the people you most want to attract to your website.  He walks you through a strategic approach to evaluating what your website is saying, and then helps you strategically look at what your website should be saying to achieve your goals. His systematic approach will help you identify and attract the best of your customers!

In this 32-minute workshop, you will learn:

• 12 features of a profitable website;
• Metrics & Key Performance Indicators (KPI);
• The Rule of 26;
• Three Main Factors of a Perfect Client/Customer;
• Website Conversion Rate: What is your website really saying vs. what your website should be saying;
• How to bring it all together;
• Buzinski’s Shortcut to Success – it’s all in the pronouns you use!;
• Three keys to website traffic; and
• How to focus only on the best!

About the Presenter:  With over 30 years of award-winning marketing experience, Michael Buzinski of Buzzworthy Integrated Marketing, LLC has been a driving force behind the success of more than 1,200 businesses nationwide. As the best-selling author of The Rule of 26 and with accolades from the American Marketing Association as a “Visionary Marketer,” Michael is an industry authority.

OTHER WORKSHOPS IN THIS SERIES: 

Developing Your Website Marketing Strategy – Part 1:  2023 Digital Marketing Trends 

Developing Your Website Marketing Strategy – Part 3:  Five Biggest Social Media Myths