Developing a Marketing/Sales Strategy (SBIR)

Are you trying to determine a good approach to increasing your sales and growing your customer base?  Are you looking for expert advice on creating a solid marketing and sales strategy? “Developing a Marketing/Sales Strategy” was designed for innovative businesses, and can help you target your customers by evaluating what their needs are; what the existing market looks like; and deciding what your marketing and sales model will be.

During this 51-minute workshop, you will learn:

• An overview of building a Marketing Strategy;

• The foundation for a Marketing Strategy;

• How to determine “what problem do you solve;”

• How to define the problem you want to solve – who needs your solution, discover your customers, & identify the price;

• What a Value Proposition is;

• How to analyze the existing market;

• How to evaluate your competition – and how are you differentiated;

• Methods for building your credibility;

• How to evaluate your web presence;

• How to measure your success in marketing;

• How to evaluate your sales process;

• How to analyze the timeframe of your Sales Funnel;

• How to decide what your sales model will be;

• The two types of Sales Channels:  Direct Channel and Indirect Channel;

• How to measure the results of your sales and your sales cycle;

• Additional resources to explore; and

• Questions & Answers that probe deeper into these topics.

About the Presenter:  Ed Kase, Senior Consultant, Foresight Science & Technology, Inc.  For more than 20 years, Ed’s career has focused on strategic marketing and business development. He received his MBA from Colorado State University and holds a Bachelor’s degree in Mechanical Engineering.