Alaska Small Business Development Center

Developing a Marketing/Sales Strategy

Are you trying to determine a good approach to increasing your sales and growing your customer base?  Are you looking for expert advice on creating a solid marketing and sales strategy? “Developing a Marketing/Sales Strategy” was designed for innovative businesses, and can help you target your customers by evaluating what their needs are; what the existing market looks like; and deciding what your marketing and sales model will be.


During this 51-minute workshop, you will learn:

  • An overview of building a Marketing Strategy;
  • The foundation for a Marketing Strategy;
  • How to determine “what problem do you solve;”
  • How to define the problem you want to solve – who needs your solution, discover your customers, & identify the price;
  • What a Value Proposition is;
  • How to analyze the existing market;
  • How to evaluate your competition – and how are you differentiated;
  • Methods for building your credibility;
  • How to evaluate your web presence;
  • How to measure your success in marketing;
  • How to evaluate your sales process;
  • How to analyze the timeframe of your Sales Funnel;
  • How to decide what your sales model will be;
  • The two types of Sales Channels:  Direct Channel and Indirect Channel;
  • How to measure the results of your sales and your sales cycle;
  • Additional resources to explore; and
  • Questions & Answers that probe deeper into these topics.


About the Presenter:  Ed Kase, Senior Consultant, Foresight Science & Technology.  For more than 20 years, Ed’s career has focused on strategic marketing and business development. He received his MBA from Colorado State Univeristy, and holds a Bachelor’s degree in Mechanical Engineering.


This class was generously sponsored by Alaska NSF EPSCoR and the SBDC TREND Program and is provided to you at no cost. 

The link above will take you to our client portal, where you will be able to register for access to this training video.