Alaska Small Business Development Center

How to Determine Your Target Market

When you identify your target audience, you can create products, services, and marketing materials that better fit their needs. Instead of creating generic items, you can develop super specific content that will get you noticed. Customers will feel like you are speaking directly to them and their problems, ensuring they will come back for more when they need it.

This tool takes you through a 5-step process to develop a customer persona template, which you can use to tailor your marketing messages.

Useful for