As social media platforms become more and more important for businesses to add to their marketing mix, companies are forming to assist those businesses in not only having an online presence, but engaging potential customers and leveraging that interaction into potential sales. Robert and Megan McDonald started HuMu Media in Anchorage, Alaska with the idea of providing unique local content in the voice of their clients. Their natural passion for helping small businesses succeed drove them to start their own business that would take the onus of social media off of the business owner but still include them in the curation and creation of the content, unlike the services provided by the national companies.
The McDonalds began working with the Anchorage SBDC in late 2014 and found instant success in their work with Business Advisor Kimberlee Hayward. Kim’s extensive background in marketing made her the perfect sounding board as they launched their business. Only a few months in, they have grown their client base to the point where they needed to hire an additional employee to keep up with demand.
“The SBDC has an incredible store of knowledge and resources for small businesses like us” wrote the McDonalds. “Going in, we weren’t sure what to expect, and we were blown away by the help SBDC was willing to offer. Our mentor Kimberlee Hayward experienced many years in the same field we were entering, and we are incredibly lucky to have her in our lives. She has offered wisdom and advice that has proven time and time again to be exactly what we need. We always recommend new businesses to the SBDC.”
HuMu Media has big plans for their immediate future. Along with their social media management, website design and development, copywriting and graphic design and branding services, they are developing six new classes to bring to the small business community via the SBDC and Anchorage Downtown Partnership. Look out for their social media workshops on our website and check out their work on their own website and Facebook page.