Alaska Small Business Development Center

New Year, New Marketing: Refreshing Strategies for Business Success

January 1, 2024

As Alaskan business owners and entrepreneurs, it’s crucial to refresh your marketing strategies in the new year. The constantly evolving business landscape demands that you remain relevant and competitive by adapting to changing consumer preferences and marketing trends. Revamping your marketing efforts enables you to breathe new life into your brand, reach a wider audience, and maintain customer engagement. Fortunately, the Alaska Small Business Development Center (SBDC) offers many resources, advice, and workshops to help entrepreneurs enhance their marketing strategies.

A Fresh Perspective

In the spirit of “new year, new marketing opportunities,” businesses should seize the opportunity to approach their marketing efforts with a fresh perspective. Take this time to explore new ideas, research current trends, and identify emerging platforms that align with your target audience. What has worked, and what is no longer serving you? This willingness to adapt and innovate is essential in a rapidly changing marketing landscape.

Alaska SBDC Advising Support

The Alaska SBDC is a resource for businesses seeking guidance and support in enhancing their marketing strategies. Our dedicated team provides expert advice on market research, digital marketing, social media, and more. By tapping into our advising support and resources, businesses can gain valuable insights and learn best practices to succeed.

Alaska SBDC Workshops

Businesses can significantly benefit from the Alaska SBDC by taking advantage of our low-cost and no-fee workshops. These workshops cover various aspects of marketing, such as branding, content creation, and effective advertising techniques, and offer a wealth of knowledge. By leveraging the expertise of industry professionals through these programs, marketing strategies can be significantly improved.

Building a Strong Network

The Alaska Small Business Development Center (SBDC) Referral List is a valuable resource for businesses that require ongoing support and guidance beyond their initial workshop or advising session. By connecting with other businesses, freelancers, and marketing professionals through this network, collaboration and knowledge-sharing are promoted, potentially leading to new opportunities and ongoing support for local businesses.

Tip: Evaluate Your Social Media Presence

As one of the most influential marketing platforms, businesses should evaluate their social media presence to ensure it aligns with their goals and target audience. This may involve updating profile information, enhancing visuals, checking links are functional, creating engaging content, and utilizing analytics tools. Proper utilization of social media can significantly impact brand visibility, customer engagement, and overall business growth.

Tip: Nurture Existing Customer Relationships

It’s important not to overlook the significance of existing customers while focusing on acquiring new ones. You can use the start of the year as an opportunity to reinforce relationships with loyal customers. Loyalty programs, personalized emails, and targeted promotions can all contribute to customer retention and increased sales.

Now is an excellent time to take a fresh look at marketing plans and strategies. Our team provides valuable resources, advising, and workshops to help businesses improve their marketing efforts and stay ahead of the game. By leveraging these resources, you can get the ongoing support you need to succeed in today’s ever-changing marketing landscape.

Make this year the catalyst for change and embrace the opportunity for growth through innovative marketing strategies.

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