Validating Your Market (SBIR) – On Demand

This class was originally developed to support SBIR Phase 0 applicants but it is not specific to those clients; the information is applicable to all businesses.

Market validation is the process of determining if there’s a need for your product in your target market. Validating your product or business idea can enable you to reasonably predict whether people will buy your product or service, and whether your business will be profitable.

Presented by: Konstantin Izvolzky, PhD. – Senior Consultant, Foresight