Validating Your Market (SBIR)

This class was originally developed to support SBIR Phase 0 applicants but it is not specific to those clients; the information is applicable to all businesses.

Market validation is the process of determining if there’s a need for your product in your target market. Validating your product or business idea can enable you to reasonably predict whether people will buy your product or service and whether your business will be profitable.

This 45-minute recorded webinar covers:

• What is Market Validation
• Why Market Validation
• When to Start
• Identify Your Target Customer
• The Process
• Sample Interview Questionnaire
• Competition and Competitive Intelligence
• Analysis of the Competition

Presented by: Konstantin Izvolzky, PhD. – Senior Consultant, Foresight Science & Technology

This class is generously sponsored by Alaska EPSCoR and the SBDC Trend Program and provided to you free of charge.