Trademark Basics: What every small business should know now, not later

Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration? Join USPTO trademark expert Jason Lott for a discussion about what all entrepreneurs, small businesses, and startups should know about trademarks. The discussion will cover the following:

• How trademarks, copyrights, patents, domain names, and business name registrations all differ
• The benefits of federal trademark registration
• Why it is important for any new business to select a trademark that will be both federally registerable and legally protectable
• Critical factors to consider when choosing a mark
• The importance of doing a complete search and whether an attorney should be used
• The USPTO’s role in the federal registration process
• How to get free and reduced-price legal help when applying for registration

Presented by: Jason Lott – Attorney Advisor, Trademarks Customer Outreach at the United States Patent and Trademark Office

Presenter: Jason Lott – Attorney Advisor, Trademarks Customer Outreach at the United States Patent and Trademark Office