Alaska Small Business Development Center

Trademark Basics: What every small business should know now, not later

Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration? Join USPTO trademark expert Jason Lott for a discussion about what all entrepreneurs, small businesses, and startups should know about trademarks. The discussion will cover the following:

o How trademarks, copyrights, patents, domain names, and business name registrations all differ
o The benefits of federal trademark registration
o Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable
o Critical factors to consider when choosing a mark
o The importance of doing a complete search and whether an attorney should be used
o The USPTO’s role in the federal registration process
o How to get free and reduced-price legal help when applying for registration


Presenter: Jason Lott – Attorney Advisor, Trademarks Customer Outreach at the United States Patent and Trademark Office

The link above will take you to our client portal, where you will be able to register for access to this training video.