Trademark Basics: What every small business should know now, not later

Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration? Join USPTO trademark expert Jason Lott for a discussion about what all entrepreneurs, small businesses, and startups should know about trademarks. The discussion will cover the following:

o How trademarks, copyrights, patents, domain names, and business name registrations all differ
o The benefits of federal trademark registration
o Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable
o Critical factors to consider when choosing a mark
o The importance of doing a complete search and whether an attorney should be used
o The USPTO’s role in the federal registration process
o How to get free and reduced-price legal help when applying for registration

Presenter: Jason Lott – Attorney Advisor, Trademarks Customer Outreach at the United States Patent and Trademark Office