Alaska Small Business Development Center
The Alaska SBDC provides a mix of self-serve resources and client services.
Learn how we provide service, and how to get access.
See profiles of business owners who have prospered, in part, due to the services provided by our dedicated team of advisors, instructors, specialists, and assistants.
The State Small Business Credit Initiative (SSBCI) is a federally-funded program intended to attract lenders & investors to help with funding businesses that can’t get conventional business loans from banks & lending institutions.
The AK SBDC is the administrative lead on the program for Alaska, and will deploy the funding to lenders and investment funds.
One of the first things entrepreneurs need to determine is: “Who or what is the perfect customer or client for my business?” Business owners need to know exactly (or as exact as possible) who their customers are in order to get something worthwhile out of marketing their product or service.
Geographic, demographic, and psychographic are the three main ways business owners can find their target market. Once the target customers are known, the next step is to begin to design a plan around how you will market to them. If entrepreneurs try to blanket everyone with one marketing message, over half of the audience might be lost because it might not apply to them.
Once business owners have their target market, they will be more focused and effective in marketing strategies and be able to get a greater return on the marketing investment.
This is a 35-minute recorded webinar.
Presented by: Jennifer Adams
The link above will take you to our client portal, where you will be able to register for access to this training video.