The Salmon Hookup Truck
At the beginning of 2018, owner Laura Pfoff and her brother, co-owner and commercial fisherman Alex Pfoff, had a delicious plan for opening a nutritious Alaskan food truck. Coupled with a great idea, they connected with the Alaska Small Business Development Center (Alaska SBDC) to launch their business successfully just in time for summer.
“Lance of the SBDC provided guidance and direction in regards to what needed priority attention, and financial wisdom. We always have felt comfortable approaching him with questions and felt encouraged about moving forward with the business. Lance routinely checks in with us and has even stopped by the food truck to enjoy a bite to eat. We feel so supported!”
In collaboration with their sister company the Salmon Hookup, Pfoff and the team catch three species of salmon; Kings (Chinook), Reds (Sockeye), and Silvers (Coho). They fish in Cook Inlet each summer, ensuring only the freshest salmon are provided for their Salmon Hookup Truck. With menu items boasting of fresh and colorful salmon tacos, mouthwatering Coho-Nachos, and flavorful Sockeye Burgers, there is something for every fish-lover to enjoy.
Their business advisor Lance Ahern shared, “Any business advisor will tell you the only thing cooler than a great food truck is eating at one you helped nurture into existence. Watching Laura and Alex grow their business from a basic concept into a truck that feeds our neighbors and tourists has been almost as satisfying as enjoying her great cooking.”
Frequently partnering with local breweries and cideries, purchasing a meal from the Salmon Hookup Truck means you’re supporting local small businesses and a sustainable fishery. Enjoy today and keep up with the team on Instagram!