Douglas Hardy and Christopher James first came to the Alaska Small Business Development Center in Anchorage with an idea to add a new product line of colored tires to their business North Tread Company Hardy and James worked with Business Advisor, Mark Malagodi, on the financial projections to add these tires to their product line. Ultimately, they decided that the market segment was not large enough to sustain a profitable demand for this niche product.
After being introduced to the wide range of services offered at the SBDC, Hardy and James continued to work with Advisor Kimberlee Hayward to improve their marketing and update their business website. Hayward worked with the business to identify who their ideal customer was and how they could speak directly to that segment through their marketing efforts.
“The SBDC has been a great resource for our business,” said Hardy, “Kim helped us identify our target market, develop an effective website, and offered strategies to grow our clientele base. Most importantly, the SBDC helped us understand the value that we hold from our customers’ perspective. This led to a successful fall changeover season. “
Apart from selling several lines of quality tires, North Tread Company assists in seasonal tire changes. Their most popular package includes vehicle pickup directly from your location, a mount and balance for your tires and return service to your desired location.
As business owners, Hardy and James are passionate about giving back to the community that supports their business. North Tread Company, LLC sponsors Alaskan families in need during the holiday season when it is needed the most. This is a tradition they started their second year in business that will continue for years to come. Check out their updated website at www.northtreadcollc.com or give them a call at 250-7724.