Felicia Keith-Jones first approached the Alaska Small Business Development Center (SBDC) in Soldotna in 2010 and met with Bryan Zak to discuss the launch of her distillery in Sterling. Keith-Jones envisioned a distillery that coupled “Old World” distilling methods with roots in Ireland, Scotland, and Northern Ireland with technologically advanced German and American micro-distilling equipment in order to create ultra-premium spirits for Alaskans.
She had written the narrative for the business plan and had a strong marketing plan created and was now looking for assistance with the financial projections. Zak assisted Keith-Jones by going through the financial projections step by step to make sure they had a solid idea of what it would cost to launch the business. Zak also registered her for the Profit Mastery class so she would have a firm grasp on what the numbers of her distillery were telling her about the financial health of the operation. Together Zak and Keith-Jones worked to prepare the financial projections over a period of several months and were able to use them to secure a loan to cover the cost of launching the distillery.
Felicia Keith-Jones opened High Mark Distillery in 2011 and has seen high demand for her products such as Nickle Back Apple Jack, Blind Cat Moonshine and High Mark Vodka. Already, High Mark Distillery has been awarded the 2013 Taste of Kenai’s People’s Choice Award for Favorite Micro-Brew.
High Mark Distillery makes it easy for retailers to purchase their product wholesale by offering low minimum order requirements. You can visit their website at highmarkdistillery.com where you can check out their products, request a tasting and see all of their upcoming events.