Alaska Small Business Development Center » General http://aksbdc.org Wed, 25 Jan 2012 19:00:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Plan, Budget, Market and Measure http://aksbdc.org/2009/09/plan-budget-market-and-measure/ http://aksbdc.org/2009/09/plan-budget-market-and-measure/#comments Mon, 14 Sep 2009 20:25:14 +0000 admin http://aksbdc.org/?p=507 Are you doing all you can do to recession (winter) proof your business and protect your cash flow heading into this winter, typically Alaska’s slower season?

Here are a few tips we give in general to clients for recession proofing their business which also apply to surviving what could be a tighter than usual winter.

Plan

  • Think survival mode
  • Remember, cash is king
  • Continue tightening of accounts receivable
  • Stretch accounts payable
  • Review product pricing
  • Continue cost control
  • Cut back on capital investment
  • Business plan every two years in spring

Budget

  • Budgeting every sixty days

Market

  • Add sales & marketing goals to planning continuum – but don’t stop marketing!

Measure

  • How do you know that your actions, plan, budget and marketing efforts are accomplishing the desired results; you measure.

A visit with your Alaska SBDC counselor will provide you the details that lie within this advice – and how it will help you to survive the upcoming winter season.

]]> http://aksbdc.org/2009/09/plan-budget-market-and-measure/feed/ 0