Plan, Budget, Market and Measure 

September 14, 2009 in General, News

Are you doing all you can do to recession (winter) proof your business and protect your cash flow heading into this winter, typically Alaska’s slower season?

Here are a few tips we give in general to clients for recession proofing their business which also apply to surviving what could be a tighter than usual winter.

Plan

• Think survival mode
• Remember, cash is king
• Continue tightening of accounts receivable
• Stretch accounts payable
• Review product pricing
• Continue cost control
• Cut back on capital investment
• Business plan every two years in spring

Budget

• Budgeting every sixty days

Market

• Add sales & marketing goals to planning continuum – but don’t stop marketing!

Measure

• How do you know that your actions, plan, budget and marketing efforts are accomplishing the desired results; you measure.

A visit with your Alaska SBDC counselor will provide you the details that lie within this advice – and how it will help you to survive the upcoming winter season.